Why we exist
The mainstream dating industry is built on engagement, not outcomes. The longer you're single and swiping, the more money they make.
This creates a structurally broken product. Swipe mechanics are borrowed from slot machines. Likes are hidden behind paywalls. Boosts and super-likes are sold to those who can afford them. The algorithm rewards activity, not compatibility.
We didn't invent this critique. Breaking Free, the campaign from Forbrukerrådet, Norway's consumer council, has spent years documenting this same decay across digital products in general. We're Norwegian too, and it's part of why we built Jarta the way we did. Fighting that decay isn't a slogan here; it's a founding value.
We think you deserve better. Dating is one of the most important things people do. It deserves an app that's honestly, structurally on your side — one that succeeds when you succeed.
We want to be held to this. If you ever think we're sliding into the same patterns, tell us — hello@jarta.app.
What makes us different
Browse, don't swipe
A real grid of people. Filter by what matters. No forced snap-judgement swiping.
Values, not just vibes
Structured questions on religion, politics, children, diet, and more — shown to potential matches, weighted privately by you.
One flat price
$2.99/month. Every feature. No tiers, no boosts, no pay-to-see. The same for everyone.
5 conversations
A cap on active conversations so you invest in real ones. Archive when done; it's not a breakup.
Things we'll never do
Add a boost or super-like
These features are pay-to-win and they break the equal playing field. We won't add them, and we're putting that in our terms of service so you can hold us to it.
Read the termsHide interest behind a paywall
There's no hidden "who liked you" screen — if someone's interested, they'll just message you. Full stop.
Create streaks or engagement-bait mechanics
We don't want you on the app every day. We want you to find someone and delete it.
Sell your data or use it for ads
Our revenue comes from subscriptions. That's it. Your data stays yours.
Add more tiers or in-app purchases
One price, forever. We'd rather lose users than add a "premium" tier.
Contact us
We're a small team. We read everything. hello@jarta.app
For trust and safety issues: trust@jarta.app
To join the waitlist: jarta.app/#join